Samsung and adidas Introduced miCoach Phone - the First True Sports Music Phone With Innovative Personal Coaching System.

This unique gadget comes amid growing public awareness of the importance of a healthy lifestyle. This is the perfect device for phone lovers who want to work out and enjoy music and other multimedia functions at the same time. The miCoach phone now available in Germany and other European countries from mid-March.

“The miCoach phone opens a brand new “sportronics” market created for active users with multimedia tastes” said YH Lee, Vice President, Marketing of Samsung’s Telecommunications Business. “We know what consumers want from their phones, and we are adding a wider choice of mobile phones to get closer to individual consumer’s lifestyles.”

“miCoach is the most advanced interactive training system in the marketplace, blending sophisticated mobile technology with the most advanced in sport innovation and training” said Eric Liedtke, Vice President of adidas Brand Marketing. “The uniqueness of miCoach is that it collects and analyzes personal data and then customizes training plans based on your fitness level and specific goals, while giving you real-time feedback during your workout via the miCoach phone.”

Samsung Mobile was awarded the prestigious title of Manufacturer of the Year at the 2008 Mobile News Awards held at the Hilton Park Lane in Central London on 13th March 2008. At the awards ceremony, TV presenter and comedian Simon Amstell presented Mark Mitchinson from Samsung Mobile UK and Ireland, with the award. Samsung Mobile was commended for its success in building its mobile handset range, its focus and dedication to customer service, and delivering a significant increase in sales through 2007.

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